A Marketing Specialist who cares about your goals and makes them happen.
2025 SPASA NSW Gold Winner | Best Marketing Campaign
My superpower is turning strategy into action. I love taking an idea, bringing the right people together, making it happen, and using the results to improve what comes next and support business growth.
Marketing Specialist · Social media Trainer
I’m a Marketing Specialist with 10 years’ experience across Australia, the US and LATAM, combining strategic planning with hands-on execution across integrated campaigns, content direction, lead generation, CRM and performance reporting.
10+ years of bringing ideas to life.
Strategy in the plan.
Commercial focus in the work.
My work turns customer insight and marketing data into qualified pipeline and sales support, while bringing together internal teams, agencies and creative suppliers. My background combines strong B2C experience with B2B capability across pool construction, EdTech, technology and payments.
Hi there, I’m Carolina
Experience built my skills. Passion drives my work.
Client Testimonials
Carolina is a highly knowledgeable professional in her field. She is committed, intelligent and efficient, with an excellent team mindset and the ability to perform well under pressure. She is also sincere and honest, with strong values and principles. I wholeheartedly recommend her!
Carolina is a great freelancer. We work together in several project, always with excellent results. She has a lot of experience working on digital marketing, communications strategies, producing social media, among others. I highly recommend her for any digital marketing works, she is very comprehensive, with a great attitude and excellent communication skills.
I truly enjoyed working with Carolina. Again! Her work was top-notch, she met our deadlines, and her knowledge around marketing and social media continued to be rock-solid. I will most likely have additional jobs for her in the future. Thanks again for all your hard work, Carolina!
Upwork Client
Maribel Sayago - Remittance Consultant
Angelica Puerto Tello - Writer